Time to Consider that Links Matter Less for SEO?
There may be evidence that links still matter but matter less. If so, then this is how it may change how you build links and rank websites.
Why Internal Links Are Important For Your SEO [Tea Time SEO]
Here’s the exact process:
First, fire up your link-building tool of choice, like Ahrefs or SEMRush. Next, find the pages on your site with the MOST link authority and use those posts to help strengthen your new ones.
Another feature I like using is one called Gliffy. If you’re a visual person then It’s great for mapping out your site so that you can get a big picture view of how your websites linked together and it’ll show you how to compartmentalize your content and then silo it down.
Google Search Console has an AWESOME feature called: “links”. Where you can actually see how your sites are linked together. Hardly anyone uses or talks about this which is crazy to me.
There’s also another plugin that you should download called Yet Another Related Posts Plugin (YARPP) which is going to display pages, posts, and custom post types related to the current entry, introducing your readers to other relevant content on your site.
So go ahead and start linking up your site!
If you’re looking to ‘brew’ your SEO knowledge to a delicious level, check out the links below!
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Why Contextual Links Matter For SEO | WP Learning Lab
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Why Contextual Links Matter For SEO | WP Learning Lab
A contextual link is a link that is within your article. It usually has anchor text instead of a plain URL.
These links can be used to interlink content on your website or link out to other websites.
As far as SEO goes, Google links to see you interlink to related content on your site and it likes to see you link to related authority sites.
You can add a nofollow tag these contextual links. There’s a big debate in SEO is about whether to use nofollow or not. Here’s the skinny on the debate.
For every page that Google encounters it calculates a Page Rank. The higher the Page Rank the more ranking power that page has.
If you can get a ‘follow’ link from a high PR page you can rank almost any page on your website on the first page very quickly. However, if that same link is set to ‘nofollow’ then it has very little effect on your rankings.
What happens is that using ‘follow’ shares your page’s Page Rank with the page you’re linking to. If you use ‘nofollow’ then no Page Rank is shared.
The debate is about which one is better: horde your Page Rank or share it.
Google wants it to the be shared, so they like to see all your links WITHOUT the nofollow attribute.
Also, the majority of websites have a Page Rank of zero, so they’re not sharing any Page Rank when they link out.
Which one you use is up to you, but at the moment I choose to use only ‘follow’ links. I may change my mind if the google algorithm changes.
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Google Says Links ARE NOT AS IMPORTANT for SEO
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Google have hinted on a few occasions that links will matter less for SEO. But are they right, or is this more PR from their public figureheads trying to get SEO’s to do what they want?
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9 Google Ranking Factors (That Actually Matter in 2023)
What are the most important Google ranking factors when trying to drive SEO results?
In this video, I’ll show you 9 of the most critical factors you need to optimize for.
Like this video to show me you’re excited!
And don’t forget:
SEO Testing: https://www.gotchseo.com/recommends/seo-testing
Watch the new SEO masterclass: https://www.gotchseo.com/seo-masterclass/
0:17 20% of actions that drive 80% of results
0:42 Is your website crawlable and indexable?
0:50 If Google can’t crawl and index your pages.
1:33 Is your website structured to maximize crawling and indexing?
2:16 Does this page have enough internal link coverage?
2:32 Create more content to support those assets.
3:45 Are you optimizing internal link anchor text?
3:51 Your internal links should use exact match or partial anchors to describe what you’re linking to.
4:40 Is your website optimized for core web vitals?
5:39 Is your content different and better than what’s currently ranking?
5:50 The goal shouldn’t be to create a long, regurgitated piece of content.
9:48 How do you create unique content on category or lead generation pages on the local level?
10:21 5 Steps to Hiring a Personal Injury Lawyer (Without Getting Burned)
14:31 Have you built enough topical authority?
14:35 Focus on creating more content to support your assets.
15:24 You likely don’t have enough backlinks and website authority.
15:59 Identify the link and authority gap between you and your competitors on the domain level.
17:24 Identify the link gap on the page level for the keyword you’re trying to rank for.