Are Brand Mentions Important to Google's Algorithm?
Google's John Mueller answers if brand mentions are important to Google's algorithm
Using Brand Mentions to Improve Authority
It used to be that links were either a URL posted in full or embedded as a hyperlink. Now with Google’s ever increasing abilities and sophistication, “implied links” also referred to as “brand mentions” carry their own weight in Google’s algorithm.
This episode details what constitutes a brand mention, the power of reference queries, and the benefits of splitting your link building strategy between express and implied links.
What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?
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Google’s Three Main Knowledge Algorithms: How They Work and What You Can Do to Take Advantage
Understanding Googles Algorithm
The Google algorithm is constantly evolving, which can cause a few headaches when you’re a marketer trying to retain the highest
possible page ranking at all times.
There’s good news: It is possible to appeal to the algorithm and retain a solid high Google ranking.
But there is only so much we know about Google’s algorithm because Google won’t reveal its top ranking factors.
Download full PDF – https://bit.ly/3IZ8hyZ
The State of AI: Keep Up Or Lose Out
The results of our latest AI Survey are in!
Find out what the industry really thinks about AI, and how they’re using it as we dissect the results in full, as well as provide unique insights that you won’t find on our Survey results page!
Read the full survey results:
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00:00 – Intro
03:19 – AI Survey interesting findings
16:15 – Our use cases for AI
30:30 – AI vs Human Content